Privacy Policy
Last updated: Wednesday, 27 August 2025
This Privacy Policy explains how FW Mitchell Pty Ltd trading as Mitchell Bloodstock (FBAA) (“we”, “us”, “our”) collects, uses, discloses, and protects your personal information. We are committed to handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
By using our website (the “Site”) or engaging our services, you agree to the terms of this Privacy Policy.
Business Details:
FW Mitchell Pty Ltd
Trading as Mitchell Bloodstock (FBAA)
ABN: 75 002 730 574
1. Information We Collect
We may collect the following types of personal information:
1. Your name and contact details (phone number, email address, postal address)
2. Business or company details relevant to bloodstock transactions
3. Payment information (where necessary for services)
4. Information you provide through forms on our Site, email, or telephone correspondence
5. Information about your interactions with our Site (via cookies, analytics, or browsing data)
2. How We Collect Information
We collect personal information directly from you when you:
1. Make enquiries via our Site, email, or phone
2. Engage our services as a bloodstock agent
5. Subscribe to newsletters, updates, or event invitations
6. Provide information at industry events or client meetings
We may also collect information from publicly available sources or third parties (such as sales companies, industry databases, or service providers) where it is relevant to our services and permitted by law.
3. Purpose of Collection
We collect, use, and store personal information for purposes including:
1. Providing our bloodstock advisory and agency services
2. Responding to enquiries and communicating with clients
3. Processing transactions and payments
4. Complying with our legal obligations
5. Improving our Site, services, and client experience
6. Marketing and industry updates (where you have consented or as permitted by law)
4. Disclosure of Information
We may disclose your personal information to:
1. Service providers, contractors, or partners who assist us in delivering our services
2. Industry bodies, bloodstock sales companies, and other professional advisers (where relevant to your engagement with us)
3. Regulatory authorities, where required by law
4. Our professional advisers (lawyers, accountants, insurers)
We do not sell or rent your personal information to third parties.
5. FBAA Code of Ethics
As a member of the Federation of Bloodstock Agents Australia (FBAA), we are bound by its Code of Ethics, which includes maintaining confidentiality and protecting the privacy of client information. More information about the FBAA can be found at https://www.bloodstockagents.com.au/
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6. Security of Your Information
We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. While we use secure systems, no method of transmission over the internet is completely risk-free, and we cannot guarantee absolute security.
7. Access and Correction
You may request access to, or correction of, the personal information we hold about you by contacting us (see Section 10). We will respond to such requests in accordance with the Privacy Act.
8. Cookies and Analytics
Our Site may use cookies and third-party analytics tools to improve functionality and user experience. Cookies do not typically identify you personally but may collect information about your browsing behaviour. You can adjust your browser settings to refuse cookies if you prefer.
9. Overseas Disclosure
In some cases, your personal information may be disclosed to recipients outside Australia (e.g., international bloodstock sales or service providers). Where this occurs, we will take reasonable steps to ensure those recipients protect your information in line with Australian privacy standards.
10. Contact Us
If you have any questions about this Privacy Policy, or if you wish to access, update, or correct your personal information, please contact us:
Mitchell Bloodstock (FBAA)
FW Mitchell Pty Ltd (ABN 75 002 730 574)
Email: bill@mitchellbloodstock.com
Postal: 44 Gordon Street, Paddington NSW 2021 AUSTRALIA
11. Complaints
If you believe we have breached the Australian Privacy Principles, please contact us in writing. We will investigate your complaint and respond promptly. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) via www.oaic.gov.au
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12. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be published on this page. Your continued use of our Site or services after changes are made constitutes acceptance of the updated policy.